pipelineStrategy
Idea to launch
Turn a brief into positioning, an independent critique, and a finished launch package.
Original input + selected context
Step 1Clarify the briefFrom: Original inputReview checkpoint
Step 2Find the positioningFrom: Clarify the brief
Step 3Pressure-test the ideaFrom: Clarify the brief
Step 4 · MergeBuild the launch packageFrom: Find the positioning + Pressure-test the ideaReview checkpoint
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# Idea to launch Version 1 · Pipeline Turn a brief into positioning, an independent critique, and a finished launch package. ## Instructions Follow the pipeline dependencies. Keep independent branches separate until the merge step. Do not invent facts or research. ## Required inputs Product idea, audience, constraints, and available evidence. ## Pipeline steps and handoffs ### Step 1: Clarify the brief Input from: Original task and project context Input handling: Use the original task and project context. Instructions: Extract the target audience, problem, proposed offer, constraints, and missing evidence. Ask focused questions if needed. Expected output: A concise product and audience brief. Checkpoint: Stop for user review before passing this output forward. ### Step 2: Find the positioning Input from: Clarify the brief Input handling: Use the approved brief. Instructions: Develop three differentiated positioning directions. Explain the audience, promise, and tradeoff for each. Expected output: Three positioning options with a recommended direction. Checkpoint: Continue when the output is complete. ### Step 3: Pressure-test the idea Input from: Clarify the brief Input handling: Review the approved brief independently of the positioning branch. Instructions: Challenge the assumptions in the brief. Identify risks, objections, and the cheapest ways to validate the idea. Do not invent research. Expected output: Prioritized objections, risks, and validation tests. Checkpoint: Continue when the output is complete. ### Step 4: Build the launch package Input from: Find the positioning + Pressure-test the idea Input handling: Synthesize both branches. Preserve the strongest critique. Instructions: Combine the positioning and critique. Draft a headline, subhead, three benefits, launch announcement, and next-step checklist. Resolve contradictions and mark unsupported claims. Expected output: A ready-to-edit launch package and unresolved questions. Checkpoint: Stop for user review before passing this output forward. ## Expected output An approved launch package and validation checklist. ## Checkpoints Review the brief and final package before continuing.
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Inside this pipeline
Instructions
Follow the pipeline dependencies. Keep independent branches separate until the merge step. Do not invent facts or research.
Required inputs
Product idea, audience, constraints, and available evidence.
Expected output
An approved launch package and validation checklist.
Checkpoints
Review the brief and final package before continuing.