# Idea to launch

Version 1 · Pipeline

Turn a brief into positioning, an independent critique, and a finished launch package.

## Instructions

Follow the pipeline dependencies. Keep independent branches separate until the merge step. Do not invent facts or research.

## Required inputs

Product idea, audience, constraints, and available evidence.

## Pipeline steps and handoffs

### Step 1: Clarify the brief

Input from: Original task and project context

Input handling: Use the original task and project context.

Instructions:
Extract the target audience, problem, proposed offer, constraints, and missing evidence. Ask focused questions if needed.

Expected output: A concise product and audience brief.

Checkpoint: Stop for user review before passing this output forward.

### Step 2: Find the positioning

Input from: Clarify the brief

Input handling: Use the approved brief.

Instructions:
Develop three differentiated positioning directions. Explain the audience, promise, and tradeoff for each.

Expected output: Three positioning options with a recommended direction.

Checkpoint: Continue when the output is complete.

### Step 3: Pressure-test the idea

Input from: Clarify the brief

Input handling: Review the approved brief independently of the positioning branch.

Instructions:
Challenge the assumptions in the brief. Identify risks, objections, and the cheapest ways to validate the idea. Do not invent research.

Expected output: Prioritized objections, risks, and validation tests.

Checkpoint: Continue when the output is complete.

### Step 4: Build the launch package

Input from: Find the positioning + Pressure-test the idea

Input handling: Synthesize both branches. Preserve the strongest critique.

Instructions:
Combine the positioning and critique. Draft a headline, subhead, three benefits, launch announcement, and next-step checklist. Resolve contradictions and mark unsupported claims.

Expected output: A ready-to-edit launch package and unresolved questions.

Checkpoint: Stop for user review before passing this output forward.

## Expected output

An approved launch package and validation checklist.

## Checkpoints

Review the brief and final package before continuing.