{
  "title": "Idea to launch",
  "description": "Turn a brief into positioning, an independent critique, and a finished launch package.",
  "type": "pipeline",
  "category": "Strategy",
  "instructions": "Follow the pipeline dependencies. Keep independent branches separate until the merge step. Do not invent facts or research.",
  "inputs": "Product idea, audience, constraints, and available evidence.",
  "outputs": "An approved launch package and validation checklist.",
  "steps": "",
  "checkpoints": "Review the brief and final package before continuing.",
  "context": "",
  "example": "Create a launch package for a client-feedback app for freelance designers. One developer, four weeks. No customer traction measured yet.",
  "version": 1,
  "slug": "launch-pipeline",
  "pipeline_json": "[{\"id\":\"brief\",\"title\":\"Clarify the brief\",\"instructions\":\"Extract the target audience, problem, proposed offer, constraints, and missing evidence. Ask focused questions if needed.\",\"inputs\":\"Use the original task and project context.\",\"outputs\":\"A concise product and audience brief.\",\"dependsOn\":[],\"review\":true},{\"id\":\"position\",\"title\":\"Find the positioning\",\"instructions\":\"Develop three differentiated positioning directions. Explain the audience, promise, and tradeoff for each.\",\"inputs\":\"Use the approved brief.\",\"outputs\":\"Three positioning options with a recommended direction.\",\"dependsOn\":[\"brief\"],\"review\":false},{\"id\":\"critique\",\"title\":\"Pressure-test the idea\",\"instructions\":\"Challenge the assumptions in the brief. Identify risks, objections, and the cheapest ways to validate the idea. Do not invent research.\",\"inputs\":\"Review the approved brief independently of the positioning branch.\",\"outputs\":\"Prioritized objections, risks, and validation tests.\",\"dependsOn\":[\"brief\"],\"review\":false},{\"id\":\"draft\",\"title\":\"Build the launch package\",\"instructions\":\"Combine the positioning and critique. Draft a headline, subhead, three benefits, launch announcement, and next-step checklist. Resolve contradictions and mark unsupported claims.\",\"inputs\":\"Synthesize both branches. Preserve the strongest critique.\",\"outputs\":\"A ready-to-edit launch package and unresolved questions.\",\"dependsOn\":[\"position\",\"critique\"],\"review\":true}]"
}